The Internet, social networking, and Web 2.0 tools are changing the way we deal with content. In reading Ron Millerís article on the Free Content Conundrum, I can see that publishers like newspapers and even textbook companies are trying to figure out their new business model.
David Meerman Scott states in his books "The New Rules of Marketing and PR" and "World Wide Rave" that the rules are different on the web. He says that good content does it naturally because when people come to your site, the popularity of this content rises, it raises your search engine ranking. Then, even more ... more...
Last Comment By Teresa Roebuck July 22, 2009 -- 09:49 PM
I have been reviewing online and face-to-face courses to determine effectiveness. One thing I did notice is the amount of busywork and difficult assignments in both cases that really didnít meet the objectivess.
Let's rethink how we deliver our curriculum so we donít just give work to make sure our students are doing something. A difficult course may be one that provides endless activities that may or may not be relevant because the instructor wants to make sure they touch on multiple products or ideas.