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Tip: Brand Yourself
By Sara Zimmerman    March 15, 2011 -- 02:38 PM

What is your Unique Selling Position (USP)? How do you stand out in a crowd or in social media so you are remarkable and different enough to get noticed by an employer or client?


You can do this by branding yourself. The job market is tough and sending thousands of resumés may not be the right way to get that "job" you want. This article from AARP was adapted for you.

  1. Self Brand YourselfFind your passion. It's all about what you believe in and thinking and looking positive about it. Believe in yourself and what you are doing. If you do, others will too.  
  2. Give an elevator speech. Come up with a short 60 second pitch that comes across who you are, what you do best, and why others should believe in you. Make it authentic, strong, and personal and make it stand out from your competition.
  3. Validate your passion. You believe in what you are doing. You are positive about it. Find others that do too. Encourage your believers to share your passion and get the buzz out all over the place. Find your "Google Quotient" using the Online ID Calculator ( ) to see how many relevant hits your name generates in a web search. Use social media like Facebook, Linkedin and Twitter to build your PLN (Personal Learning Network).
  4. Promote your passion. Design business cards that promote you and your brand and give them out to everyone after your elevator speech. Link to your website that promotes you also. Have all of your contact information so people can find you.  
  5. Come up with your look. Come up with your look and dress the part. You may have a signature accessory, color, or shoes. Just look as professional as you can with crazy boots or wild glasses.  

To visit this article online, click here. There are tons of other resources and tips for online courses on the web. More ideas will be posted soon.

Categories: "Tip" "Branding" "Unique Selling Position"

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