Log In

Remember Me

Forgot password?
Click here

Sign up
You are here arrow Home arrow eLibrary

Add to My LockerWeb Site
You Are Here - Where Kids Learn to be Smarter Consumers

In the virtual mall, you can play games, design ads, chat with customers and store owners, and much more. You’ll learn key consumer concepts, such as how advertising affects you, how you benefit when businesses compete, how (and why) to protect your information, and how to spot scams. What better place to do it than at the mall!

Published by Federal Trade Commission

• Click here for this Web Site
Curriculum Information For Resource

Grade Level(s):5, 6, 7, 8
Curriculum Areas:Economics
English/Language Arts
Themes/Keywords: cyber safety

consumer, advertising, product, marketing, market place, business competition

Essential Question(s)
1. What do kids need to learn to become informed consumers?
2. Why are kids desirable targets for advertisers?

Discussion Question(s)
1. Children are impressed with certain music and images. What can teachers do to help kids see through the subtle messages of ads?
2. Children is a huge consumer group. What are schools doing to help kids understand that they have the power to change something that is wrong in advertising and products?

Extension and Activities
1. Bring in an ad from a well-known store and ask the class to look through it. Make a list of things that they notice about colors, product placement, and images that caught their attention. Discuss how these elements contribute to the desire to own the products. Connect these to images on television, on the internet, and on billboards. Encourage the class to share an ad that cause them to buy something.

"I used My eCoach for a few years as my classroom website and for surveys and quizzes.

Two years ago, the district asked us to learn to use moodle because it is linked to student's grades, etc... At first, the moodle class page was separate, but needed to be accessed by student username and password. Many students forgot passwords or changed them or couldn't get on because of other reasons. This year there is a link within the students portal site to a moodle classroom page. (They still need their username and password.) This link was not to the webpage I had made earlier, but to a new one. I switched all the information over to the new because I was told the parents would be able to access it from their portal site, also. This was not true. I then switched back to My eCoach and found it so easy to use!

The parents and students both can keep up with assignments because they do not need to remember passwords! This past week, I put together an online test in portal-moodle because I was told it would grade the test and link the grade to my gradebook. What a disaster! The transferred grade was not correct and I am dealing with many e-mails from students who could not submit their finished tests. I believe I will try the on-line quiz in My eCoach next time and just copy over the grade.

I am still only using a small portion of what is available in ecoach, but am looking forward to trying all the new things that Barbara and her team have developed over the past year or so."

pictureSusan Brown
High School Science Teacher
Osceola High School - Pinellas, Florida

My eCoach® 1999-2015, all rights reserved
Division of Computer Strategies, LLC
Terms of Use • Privacy Policy • Contact Us • Get Firefox • Site Map
About • Examples • News • Membership • eCoaching • FAQ • Tell a Friend • Contribute