Qwiki's goal is to forever improve the way people experience information. Whether you’re planning a vacation on the web, evaluating restaurants on your phone, or helping with homework in front of the family Google TV, Qwiki is working to deliver information in a format that's quintessentially human – via storytelling instead of search.
Turn information into an experience. Jjust because data is stored by machines doesn’t mean it should be presented as a machine-readable list.