The Internet, social networking, and Web 2.0 tools are changing the way we deal with content. In reading Ron Millerís article on the Free Content Conundrum, I can see that publishers like newspapers and even textbook companies are trying to figure out their new business model.
David Meerman Scott states in his books "The New Rules of Marketing and PR" and "World Wide Rave" that the rules are different on the web. He says that good content does it naturally because when people come to your site, the popularity of this content rises, it raises your search engine ranking. Then, even more ... more...
Last Comment By Teresa Roebuck July 22, 2009 -- 09:49 PM