Rethinking Learning
conversations about the future of teaching and learning
Barbara Bray
be creative, innovate, take risks, unlearn to learn
Oakland, CA

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Content Marketing: Interview with David Szetela

By Barbara Bray      March 25, 2010 -- 10:21 AM

Looking for other sources of revenue? How about increasing traffic to your website? You may want to look at placing ads on your site. If you are planning to add text or graphical ads to your content, then I highly recommend reading David Szetela’s book: Customer Now.  You can download it as an eBook.

Using your content to build revenue is an interesting sideline for teachers. Just think about all the content you have created and its value. Instead of selling your content, how about putting relevant ads within your content. I asked David some questions about because I had ...   more...

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Vote and Sign Petition for 21st Century Students

By Barbara Bray      March 7, 2010 -- 10:00 AM
I just set up a petition on for 21st Century Students. I looked through all the causes and did not see a cause that mentioned this so I decided to start one. I need your help in getting this cause noticed. Go to Vote for 21st Century Citizens.

Let me know if I need to change anything. Please share and encourage others to vote. The timeline is short. Thanks!    more...
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My Challenge to Obama's Challenge to Schools

By Barbara Bray      March 2, 2010 -- 07:33 AM
President Obama is proposing $900 million to states and school districts that agree to drastically change or even close the worst performing schools. The problem is once again focused on schools and teachers. Obama said, "There's got to be a sense of accountability."

We have had, for most of these low performing schools, a big sense of accountability for the last nine or so years. I had a lot of hope for Obama and making change for our country, but this hit a nerve for me. This is one more stab at public schools with the students that have no other means to get the education they need to be successful. ...   more...
Comments: 1   Last Comment By Natalie  March 4, 2010 -- 01:50 PM