About Image Teacher Guide And Now, a Word From Our Sponsors By Diane Kujak Meet the Author "How do advertisers convince consumers to buy their products?"  Overview  Understandings and Standards  Activities  Resources  Student Guide Powered By 510-635-0585 info@my-ecoach.com Contact Us Overview Grade Levels: 6, 7, 8 Curriculum Areas: Focus: English/Language Arts Secondary: Business, Economics, Technology Topic: Advertising Themes: Analyzing and Editing Media Work, Creating Media Products , Making Informed Judgments About Media Duration: Three weeks Summary To fulfill the media requirement for Language Arts, students will complete an advertising unit in which they study advertising techniques, create a fictious product or service, and advertise it in four forms, using computer literacy skills: magazine layout, brochure, radio spot, and television commercial. Rationale Students in seventh grade language arts are required to learn about media and using equipment like digital cameras, videocameras, Microsoft Office, and iMovie facilitates this process. My students need to learn to work together in a constructivist environment to accomplish a goal they set themselves. Learning about advertising techniques will make them better consumers.