Mid-Pacific Institute Professional Development
Project Design Brief using a Constructivist Model
Script Writing PSAs
What is a PSA?
Public service announcements, or PSAís, are short messages produced on film, video, or websites and given to radio and television stations. Generally, PSAís are sent as ready-to-air audio or video tapes, although radio stations (especially community or public stations, such as campus radio or National Public Radio affiliates) sometimes prefer a script that their announcers can read live on the air. They can be done very simply with a single actor reading or performing a message, or they can be elaborate produced productions with music, dramatic story lines, and sound or visual effects. [Source]

More information about public service announcements

Sample Lesson Plan from Read/Write/Think on Creating Video PSAs

Sample Lesson Plan from PBS on Creating Video PSAs

Sample PSA scripts (10 seconds, 15 seconds, 30 seconds, and 60 seconds examples)

Downloadable PSA Scripts

How to Write a PSA Script

  1. Capture your target audience by making the PSA relevant to them at the beginning of the announcement. Ask questions or make brief points that will help the audience identify with the cause of your organization or event. For example, "Have you ever known anyone who has been the victim of a drunk driving accident? A friend, a relative, an old high school acquaintance?"

  2. List the essential information your viewers need to know. Think about what you want your audience to know, how they can get involved with MPI, what itís about, and why. Give directions or a point of reference for an event location. For example, "provide a map of the island with a big star where MPI is located."
  3. Use emotion to encourage your audience to get involved. Choose words that describe how the audience, or those benefiting from learning more about MPI or being involved with a specific activity, will feel as a result of their participation. For example, "Your decision to quit smoking wonít only leave you feeling free and in control, but your  family will benefit from having you in their lives for many more years."

  4. Call the audience to action. Do you want them to make a monetary contribution, attend an event, join your school or volunteer their time? Maybe you want the audience to quit smoking or teach their children to look both ways before crossing the street. Make it clear what you expect the audience to do after listening to your message.

  5. Read your script out loud and have someone time you. Some stations air only 10-second public service announcements, while others will air 30- or 60-second messages. Adjust your script accordingly.

    Read more: How to Write a PSA Script | eHow.com