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Don't Buy It: Get Media Smart!

This PBS Kids site teaches kids to question images they see in various media, including television, magazines, and music. Fun activities like 'cover model secrets' show kids what happens behind the scenes to create the images they see, and encourages them to question the media and see the truth behind advertising. A great section called talking back encourages kids to write to complain about misleading advertising and media.

Published by KCTS Television and PBS Kids in 2002-2004

• Click here for this Web Site
Curriculum Information For Resource

Snapshot
Grade Level(s):4, 5, 6, 7, 8
Curriculum Areas:Education
Technology
Economics
Business
Reading
History/Social Science
English/Language Arts
Themes/Keywords: Advertising
Marketing
Media literacy


Vocabulary
commercials, slogans, brand loyalty, consumer, product placement, media, focus group, target audience, marketing


Essential Question(s)
1. How do commercials influence our purchasing decisions?
2. Can you think of a commercial that influenced you to want to buy a product?

Discussion Question(s)
1. Advertising uses celebrities to create images that consumers want to imitate. How can we teach our children to be happy with themselves and not want to be like what they see on teleision?

Extension and Activities
1. Find an ad that may influence consumers in a negative way. Write to the company or the network about your feelings.


"Computer Strategies and its division, My eCoach®, has worked with our district for many years. They have been consistently effective in helping Oakland teachers integrate technology into their curriculum. More than that, they have been flexible, creative, and willing to go the extra mile to ensure that their work makes a difference for Oakland students and teachers."

Peter Hutcher
Technology Specialist
Oakland USD - Oakland, CA






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