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Don't Buy It: Get Media Smart!

This PBS Kids site teaches kids to question images they see in various media, including television, magazines, and music. Fun activities like 'cover model secrets' show kids what happens behind the scenes to create the images they see, and encourages them to question the media and see the truth behind advertising. A great section called talking back encourages kids to write to complain about misleading advertising and media.

Published by KCTS Television and PBS Kids in 2002-2004

• Click here for this Web Site
Curriculum Information For Resource

Snapshot
Grade Level(s):4, 5, 6, 7, 8
Curriculum Areas:Education
Technology
Economics
Business
Reading
History/Social Science
English/Language Arts
Themes/Keywords: Advertising
Marketing
Media literacy


Vocabulary
commercials, slogans, brand loyalty, consumer, product placement, media, focus group, target audience, marketing


Essential Question(s)
1. How do commercials influence our purchasing decisions?
2. Can you think of a commercial that influenced you to want to buy a product?

Discussion Question(s)
1. Advertising uses celebrities to create images that consumers want to imitate. How can we teach our children to be happy with themselves and not want to be like what they see on teleision?

Extension and Activities
1. Find an ad that may influence consumers in a negative way. Write to the company or the network about your feelings.


"I love My eCoach because of the ease of use and the multiple things you can do with the components. As the district mentor, I utilize the Survey tool on a regular basis to create professional development surveys to help our district better provide the PD our staff feels they are in need and to evaluate the workshops we provide. The fact that we can share resources has assisted me in my teaching assignment both in the regular classroom and now in the Library Media Center.

When I was completing my certification as a Missouri eMints teacher I utilized My eCoach to create those digital items and projects needed for coursework. It was easy to create, store and provide to the evaluation team. Barbara was always available as a sounding board on these projects and helped me make them even better. She even assisted on the editing portion.

I love the resource of My eCoach! It has saved me many exhausting hours when creating lessons for my students or assisting proteges! "



pictureMarsha Johanning
Library/Media Specialist
Sullivan Elementary School, MO






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