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Don't Buy It: Get Media Smart!

This PBS Kids site teaches kids to question images they see in various media, including television, magazines, and music. Fun activities like 'cover model secrets' show kids what happens behind the scenes to create the images they see, and encourages them to question the media and see the truth behind advertising. A great section called talking back encourages kids to write to complain about misleading advertising and media.

Published by KCTS Television and PBS Kids in 2002-2004

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Curriculum Information For Resource

Grade Level(s):4, 5, 6, 7, 8
Curriculum Areas:Education
History/Social Science
English/Language Arts
Themes/Keywords: Advertising
Media literacy

commercials, slogans, brand loyalty, consumer, product placement, media, focus group, target audience, marketing

Essential Question(s)
1. How do commercials influence our purchasing decisions?
2. Can you think of a commercial that influenced you to want to buy a product?

Discussion Question(s)
1. Advertising uses celebrities to create images that consumers want to imitate. How can we teach our children to be happy with themselves and not want to be like what they see on teleision?

Extension and Activities
1. Find an ad that may influence consumers in a negative way. Write to the company or the network about your feelings.

"I use My eCoach for one of my main sources of communication for my students and families. Pinellas County, FL is required to use Moodle. This is a tool that is primarily meant for the students as a teaching tool, and a way to gather grades. Ultimately, these results are intended to transfer into our on-line grading system (Portal). I have taken the on-line training provided to do this; however, I do not have the time in the day or the confidence to try this without having a core group of teachers to reflect and share results with.

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pictureSusan Street
2nd Grade Teacher
Plumb Elementary - Pinellas, Florida

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