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Don't Buy It: Get Media Smart!

This PBS Kids site teaches kids to question images they see in various media, including television, magazines, and music. Fun activities like 'cover model secrets' show kids what happens behind the scenes to create the images they see, and encourages them to question the media and see the truth behind advertising. A great section called talking back encourages kids to write to complain about misleading advertising and media.

Published by KCTS Television and PBS Kids in 2002-2004

• Click here for this Web Site
Curriculum Information For Resource

Snapshot
Grade Level(s):4, 5, 6, 7, 8
Curriculum Areas:Education
Technology
Economics
Business
Reading
History/Social Science
English/Language Arts
Themes/Keywords: Advertising
Marketing
Media literacy


Vocabulary
commercials, slogans, brand loyalty, consumer, product placement, media, focus group, target audience, marketing


Essential Question(s)
1. How do commercials influence our purchasing decisions?
2. Can you think of a commercial that influenced you to want to buy a product?

Discussion Question(s)
1. Advertising uses celebrities to create images that consumers want to imitate. How can we teach our children to be happy with themselves and not want to be like what they see on teleision?

Extension and Activities
1. Find an ad that may influence consumers in a negative way. Write to the company or the network about your feelings.


"I am a teacher at 107th elementary school in LAUSD, an inner-city school. Everything good that is given to us - is then taken away. The CADRE has brought art, music, dance, drama and light to a very difficult academic community. The Cadre is the only wonderful experience happening at 107th street school - this program needs to be continually funded. As well as encouraging students to find new areas of expertise, the teachers participate and learn about programs new to them as well. The Kathryn Dunham Dance Company was totally inspiring and intriguing as I got a taste of the dance the students would learn. The Marchall Dance Company was the only HOLIDAY PROGRAM my 1st graders received this year - and it was a dandy! Just Great! Samuel, a 1st grader in my class, was called to join in the welcoming dance and my whole class was proud of him and he was elated. Please, continue the funding for the CADRE. Thank you. Rosemary Pluskat"

Rosemary Pluskat
We need you!
LAUSD - Los Angeles, California






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